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Tuesday, April 20 • 2:30pm - 3:00pm
Healthcare Storytelling in a Transformed World

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The last year has heightened expectations for a new level of authenticity and humanity in content from the healthcare industry. For the stories we tell to drive meaningful, positive change, we must include our audience stakeholders in content creation to improve representation and relevance. Further, we must not shy away from the tension inherent in these narratives to better capture their lived experiences. In this session, we explore what we must do to be effective storytellers and content makers in healthcare today.

avatar for David Chadwick

David Chadwick

Chief Content Officer, GCI Health
David leads all content efforts across the agency, serving as a specialist for the evolving landscape of digital and social media activity in the healthcare arena. His experience includes managing a variety of social campaigns, including development and community management of Facebook... Read More →
avatar for Ashley Hobbs

Ashley Hobbs

Writer, Podcast Producer, Storybuilder
Ashley Hobbs is a writer, podcast producer, and speaker whose work sits at the crash site of storytelling and culture. With attention to detail, she centers marginalized nuance. The goal of Ashley's writing and producing is always to inform, encourage, connect, and evoke. Ashley's... Read More →

Tuesday April 20, 2021 2:30pm - 3:00pm EDT