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Thursday, April 22 • 2:15pm - 2:45pm
The Pharma 'Brandemic': How COVID-19 Vaccines Have Changed Healthcare Marketing Forever

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An April survey of Americans reveals a brewing “Brandemic”—an epidemic of heightened awareness, interest, and engagement with Pharma company brands— as a result of COVID-19 vaccine news and conversation.
  • Hear how consumer expectations of Pharma brands have recently changed, and what that means for you.
  • Learn what Gen Z really thinks about Pharma brands, and why this engaged, science-minded next-Gen patient population may forever alter the future of pharma communications & marketing.



Speakers
avatar for Julia Jackson

Julia Jackson

Managing Director and Marketing Communications Practice Lead, M Booth Health
Julia believes that the COVID-19 media frenzy and race to safe and effective vaccines have forever changed the way consumers perceive pharmaceutical brands – and believes that’s good news for her clients. She’s a creative powerhouse whose communications campaigns have helped... Read More →
avatar for Mark Westall

Mark Westall

VP, Research and Planning, M Booth Health
Mark has studied the reputational gains enjoyed by virtually every pharmaceutical company brand following the COVID-19 vaccine rollout. He predicts a positive halo effect for every pharmaceutical brand that embraces emerging technology and engages a new class of healthcare influencers... Read More →


Thursday April 22, 2021 2:15pm - 2:45pm EDT

Attendees (7)