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Thursday, April 22 • 2:50pm - 3:35pm
Panel:  Internet “MDs”: Communication Strategies in the Age of a Sophisticated Consumer

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  • Understand how the consumer mindset has shifted over the past year and how that changes the way we address them.  
  • Address the drivers of the consumer and their evolving needs. 
  • Discuss how influencers and providers help to shape the way our consumers think about their health needs.  

avatar for Madeline Malia

Madeline Malia

Practice Leader, Real Chemistry
Madeline Malia is a communications strategist with more than 15 years of experience including in-house and agency leadership positions, with expertise in effective and efficient healthcare communications on behalf of industry, advocacy groups, and professional organizations. Madeline’s... Read More →

avatar for Claire Mulhearn

Claire Mulhearn

Associate Vice President, Corporate Communications and Head of Health Communications, Merck
Claire E. Mulhearn is a senior communications and advocacy leader at Merck.  Recently, Claire was appointed to lead a new communications function responsible for driving forward the company’s corporate insights, communication and engagement strategy focused on the health of Merck’s patients... Read More →
avatar for Bill  Durling

Bill Durling

Vice President, Communications, CVS Health
Bill leads internal and external communications for CVS Pharmacy, a $91 billion division of CVS Health. He’s responsible for external and internal communications, including the company’s strategic HealthHUB initiative and has led all communications for COVID-19 testing and vaccinations... Read More →

Thursday April 22, 2021 2:50pm - 3:35pm EDT