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Thursday, April 22 • 2:50pm - 3:35pm
Panel:  Internet “MDs”: Communication Strategies in the Age of a Sophisticated Consumer

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  • Understand how the consumer mindset has shifted over the past year and how that changes the way we address them.  
  • Address the drivers of the consumer and their evolving needs. 
  • Discuss how influencers and providers help to shape the way our consumers think about their health needs.  

Moderators
avatar for Madeline Malia

Madeline Malia

Practice Leader, Real Chemistry
Madeline Malia is a communications strategist with more than 15 years of experience including in-house and agency leadership positions, with expertise in effective and efficient healthcare communications on behalf of industry, advocacy groups, and professional organizations. Madeline’s... Read More →

Speakers
avatar for Claire Mulhearn

Claire Mulhearn

Associate Vice President, Corporate Communications and Head of Health Communications, Merck
Claire E. Mulhearn is a senior communications and advocacy leader at Merck.  Recently, Claire was appointed to lead a new communications function responsible for driving forward the company’s corporate insights, communication and engagement strategy focused on the health of Merck’s patients... Read More →
avatar for Bill  Durling

Bill Durling

Vice President, Communications, CVS Health
Bill leads internal and external communications for CVS Pharmacy, a $91 billion division of CVS Health. He’s responsible for external and internal communications, including the company’s strategic HealthHUB initiative and has led all communications for COVID-19 testing and vaccinations... Read More →


Thursday April 22, 2021 2:50pm - 3:35pm EDT