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Thursday, April 22 • 4:05pm - 4:50pm
Panel: The Power of the Patient Voice

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  • Learn from patient advocacy and advocacy teams on how to best integrate the patient voice into your campaigns.   
  • Address the unmet need: discuss what patients are really looking for from the industry and how to best serve them  
  • Discuss how the patient can be part of your organization's culture 

Moderators
avatar for Carolyn Weems

Carolyn Weems

Senior Vice President, The Herald Group
Carolyn Weems is a Senior Vice President with The Herald Group where she has worked for over a decade in health care policy communications. She has extensive experience counseling clients on strategic communications and advocacy campaigns to help shape policies at both the state and... Read More →

Speakers
avatar for Marissa Watkins

Marissa Watkins

Deputy Vice President Advocacy and Strategic Alliances, PhRMA
Ms. Watkins is Deputy Vice President of Advocacy and Strategic Alliances for the Pharmaceutical Research and Manufacturers of America (PhRMA), a trade association in Washington, DC, representing the nation’s pharmaceutical research and biotechnology companies. At PhRMA, she works... Read More →
avatar for Tyler Marciniak

Tyler Marciniak

Senior Director of Global Strategy and Integration for Patient Centricity, Astellas
Tyler Marciniak is senior director of global strategy and integration for patient centricity at Astellas, contributing to the creation and delivery of better healthcare through a deep understanding of patient and physician needs and behaviors. From the company’s worldwide headquarters... Read More →
avatar for Marcie Klein

Marcie Klein

Vice President, Prevention, Colorectal Cancer Alliance
As VP, Prevention for the Colorectal Cancer Alliance, the world’s leading organization dedicated to fighting this preventable cancer, Marcie Klein works to develop programs to increase screening rates, including among underserved communities and people of color and to increase access... Read More →
avatar for Keri Yale

Keri Yale

Head, Patient Affairs and Engagement, Boehringer Ingelheim
Keri Yale, MBA- Head, Patient Affairs & Engagement, Boehringer Ingelheim Pharmaceuticals, Inc.As the Head of PA&E at BI, Keri leads a team focused on supporting BI’s patient centric culture, advancing the science of patient input and developing best practices, tools, resources and... Read More →


Thursday April 22, 2021 4:05pm - 4:50pm EDT