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Tuesday, April 20
 

12:30pm EDT

Co-Chair Opening Remarks
Speakers
avatar for Wendy Lund

Wendy Lund

Chief Communications Officer, Organon
Wendy is the chief communications officer of Organon, which will be spun out from Merck & Co., Inc. in the first half of 2021, as a leading women’s health company. She is responsible for establishing and overseeing all aspects of global communications and related advocacy to achieve... Read More →
avatar for Roslyn Patterson

Roslyn Patterson

Ionis, Vice President, Marketing & Communications
Roslyn Patterson is the vice president of marketing and communications for Ionis, the leader in RNA-targeted therapeutics. She provides executive leadership and direction for corporate and product communications, corporate brand and reputation, and all aspects of marketing and digital... Read More →


Tuesday April 20, 2021 12:30pm - 12:35pm EDT

12:35pm EDT

Exploring Intersectionality in Health Communications from an IED Perspective: Sparking Conversation
We will spend time exploring the concept of intersectionality, which states that identity markers (e.g., race, sexual orientation, gender or disability) do not exist autonomously, and that each informs the others, creating an intricate convergence of oppression. There is an opportunity to spark a conversation around intersectionality and how it impacts, influences, and changes communications in healthcare, specifically.

Speakers
avatar for Dawn Christian

Dawn Christian

Senior Vice President, Inclusion, Equity & Diversity, GCI Health
Throughout her 21-year career, Dawn Christian has worked in several leading biotech and pharma organizations implementing full-scale launch brand lifecycle campaigns, spearheading Learning and Development, and establishing Inclusion and Diversity practices and policies. Dawn is a... Read More →
avatar for Marc Meachem

Marc Meachem

Head of US External Affairs, ViiV Healthcare
Marc Meachem is an advocate, strategist, and valued member of the HIV community, dedicated to creating sustainable programs with the community, focusing on education and access to care for all people living with HIV. As head of External Affairs US at ViiV Healthcare, he designed and... Read More →
avatar for Dr. Lauren Powell

Dr. Lauren Powell

Vice President, US Health Equity & Community Wellness, Takeda
As the VP of US Health Equity & Community Wellness at Takeda, Dr. Powell helps systems and leaders move from embracing health equity in theory, to action. Through her leadership she emphasizes the urgency of noticing and intervening on how racism and other oppressive forces operate... Read More →


Tuesday April 20, 2021 12:35pm - 1:10pm EDT

1:15pm EDT

Panel: The Communications Plan for a Vaccine Rollout

  • Hear the story from the major players in the COVID vaccine rollout. 
  • Learn from this group on how they quickly and effectively rolled our messaging on an international level.  

Moderators
avatar for Kathy Steinberg

Kathy Steinberg

Vice President, The Harris Poll

Speakers
avatar for Seema Kumar

Seema Kumar

Global Head, Office of Innovation, Global Health and Scientific Engagement, Johnson & Johnson
As Global Head, Office of Innovation, Global Health and Scientific Engagement, Seema works at the intersection of media, science, business and society to expand Johnson & Johnson's reputation as a champion of science and a global health authority, and to help build public trust in... Read More →
avatar for Ed Harnaga

Ed Harnaga

Senior Vice President, Corporate Affairs, Communications & Enterprise Reputation, Pfizer
avatar for Ray Jordan

Ray Jordan

Chief Corporate Affairs Officer, Moderna
As Chief Corporate Affairs Officer, Ray Jordan leads Moderna’s strategic communications and corporate affairs functions.Mr. Jordan previously served as Senior Vice President, Corporate Affairs at Amgen (Nasdaq: AMGN) from 2012 through 2019. At Amgen, he was responsible for all internal... Read More →


Tuesday April 20, 2021 1:15pm - 2:00pm EDT

2:00pm EDT

Crisis Management: Zoom Networking
Whether it is the next pandemic, a scandal, or a general PR “nightmare” discuss with your peers on how we can create a playbook for managing your next crisis.  

Tuesday April 20, 2021 2:00pm - 2:30pm EDT

2:30pm EDT

Healthcare Storytelling in a Transformed World
The last year has heightened expectations for a new level of authenticity and humanity in content from the healthcare industry. For the stories we tell to drive meaningful, positive change, we must include our audience stakeholders in content creation to improve representation and relevance. Further, we must not shy away from the tension inherent in these narratives to better capture their lived experiences. In this session, we explore what we must do to be effective storytellers and content makers in healthcare today.

Speakers
avatar for David Chadwick

David Chadwick

Chief Content Officer, GCI Health
David leads all content efforts across the agency, serving as a specialist for the evolving landscape of digital and social media activity in the healthcare arena. His experience includes managing a variety of social campaigns, including development and community management of Facebook... Read More →
avatar for Ashley Hobbs

Ashley Hobbs

Writer, Podcast Producer, Storybuilder
Ashley Hobbs is a writer, podcast producer, and speaker whose work sits at the crash site of storytelling and culture. With attention to detail, she centers marginalized nuance. The goal of Ashley's writing and producing is always to inform, encourage, connect, and evoke. Ashley's... Read More →


Tuesday April 20, 2021 2:30pm - 3:00pm EDT

3:05pm EDT

Panel: Diversity in Communications Staffing
  • Discuss the first step in increasing how we think about diversity in the industry starts with our staffing.  
  • Analyze your hiring practices for gaps in recruiting diverse candidates.  
  • Learn how companies are reaching out to HBCUs, starting internship programs, and scholarships to increase diversity with the younger generation. 

Speakers
avatar for Jenny Cherucheril, PHR, CDR

Jenny Cherucheril, PHR, CDR

Associate Director, US Diversity & Inclusion TAS, Novartis
avatar for Mary Stutts

Mary Stutts

Senior Vice President Corporate Relations, Sumitovant Biopharma
Mary Stutts has provided global corporate relations leadership in biotechnology, pharmaceutical, healthcare and media industries including Genentech, Bristol Myers Squibb, Bayer, UnitedHealth Group, Kaiser Permanente, Stanford Healthcare and Comcast NBCUniversal. Currently she is... Read More →
avatar for Brandi Robinson

Brandi Robinson

Senior Vice President & Chief Communications Officer, Mallinckrodt
Brandi Robinson is the senior vice president and chief communications officer at Mallinckrodt Pharmaceuticals. She has responsibility for the global communications function and is a member of Mallinckrodt’s senior leadership team.She has held executive positions within communications... Read More →


Tuesday April 20, 2021 3:05pm - 3:45pm EDT

3:45pm EDT

Diversity in Pharma: Zoom Networking
Discuss with your peers on how we can tackle increasing diversity and inclusion in our internal hiring practices for communications teams.  

Tuesday April 20, 2021 3:45pm - 4:15pm EDT

4:15pm EDT

Panel: Providing Access to Accurate Information in Underserved Areas
  • Understand how we provide and convey information to areas with limited access.  
  • Analyze our social media campaigns to ensure we are actively sharing important and correct information.   
  • Discuss how to engage HCPs and Influencers as a vital part of disseminating this information.  

Speakers
avatar for Jacquelyn Caglia

Jacquelyn Caglia

Director of Global Communications & U.S. Programs, Merck for Mothers
Jacquelyn (Jacque) Caglia has 20 years of experience in the public health and development sectors. As the Director of Global Communications and U.S. Programs, Jacque is responsible for strategic communications across Merck for Mothers and for managing stakeholders and grantees working... Read More →
avatar for Steven Immergut

Steven Immergut

Senior Vice President, Head of Corporate Communications, Global Blood Therapeutics
Steven Immergut is the senior vice president, head of corporate communications and investor relations at Global Blood Therapeutics (GBT), a leader in transforming the treatment and care of sickle cell disease and other grievous blood-based disorders. Steven has extensive strategic... Read More →
avatar for Stephanie Fagan

Stephanie Fagan

Senior Vice President, Corporate Affairs & Chief Communications Officer, Acadia Pharmaceuticals
Stephanie Fagan is Senior Vice President of Corporate Affairs and Chief Communications Officer at Acadia Pharmaceuticals. Prior to Acadia, Ms. Fagan led the corporate affairs functions at bluebird bio, Alexion, Shire, and West Health and has experience overseeing corporate, financial... Read More →
avatar for Ambre Morley

Ambre Morley

Senior Director, Commercial Communications, Novo Nordisk
Ambre Brown Morley is the Senior Director, Commercial Communications at Novo Nordisk Inc. in Plainsboro, New Jersey, where she oversees a team responsible for internal and external diabetes and obesity public relations activities. She also leads communications around product and scientific... Read More →


Tuesday April 20, 2021 4:15pm - 5:00pm EDT

5:05pm EDT

The Gender Gap in Life Sciences: Prevalence of Women Leaving the Workforce



Speakers
avatar for Leslie Pott

Leslie Pott

Vice President, Communications, North America, Sandoz NA
Leslie Pott joined Sandoz Inc. in 2014 as Vice President of Communications, North America and serves as a member of the senior management team. In her role, Leslie leads the company’s internal and external communications initiatives to support generic medicine launches, biosimilars... Read More →


Tuesday April 20, 2021 5:05pm - 5:35pm EDT

5:25pm EDT

Co-Chair Closing Remarks
Speakers
avatar for Wendy Lund

Wendy Lund

Chief Communications Officer, Organon
Wendy is the chief communications officer of Organon, which will be spun out from Merck & Co., Inc. in the first half of 2021, as a leading women’s health company. She is responsible for establishing and overseeing all aspects of global communications and related advocacy to achieve... Read More →
avatar for Roslyn Patterson

Roslyn Patterson

Ionis, Vice President, Marketing & Communications
Roslyn Patterson is the vice president of marketing and communications for Ionis, the leader in RNA-targeted therapeutics. She provides executive leadership and direction for corporate and product communications, corporate brand and reputation, and all aspects of marketing and digital... Read More →


Tuesday April 20, 2021 5:25pm - 5:30pm EDT
 
Wednesday, April 21
 

12:00pm EDT

Co-Chair Opening Remarks
Speakers
avatar for Wendy Lund

Wendy Lund

Chief Communications Officer, Organon
Wendy is the chief communications officer of Organon, which will be spun out from Merck & Co., Inc. in the first half of 2021, as a leading women’s health company. She is responsible for establishing and overseeing all aspects of global communications and related advocacy to achieve... Read More →
avatar for Tierney Saccavino

Tierney Saccavino

Executive Vice President, Corporate Communications, Acorda


Wednesday April 21, 2021 12:00pm - 12:05pm EDT

12:05pm EDT

Keynote Fireside Chat: Healthcare to Selfcare: How Peloton Built a Wellness Empire
Look outside the life science industry for insights from popular self-care brand, Peloton, for how trends in wellness communication can allow us to better reach and connect with our customers and employees.

Moderators
avatar for Wendy Lund

Wendy Lund

Chief Communications Officer, Organon
Wendy is the chief communications officer of Organon, which will be spun out from Merck & Co., Inc. in the first half of 2021, as a leading women’s health company. She is responsible for establishing and overseeing all aspects of global communications and related advocacy to achieve... Read More →

Speakers
avatar for Jessica Kleiman

Jessica Kleiman

Senior Vice President, Global Communications, Peloton
Jessica Kleiman is senior vice president, global communications at Peloton, the leading interactive fitness platform, where she oversees the brand’s public relations, corporate communications, internal communications and social media initiatives. She joined Peloton in April 2018... Read More →


Wednesday April 21, 2021 12:05pm - 12:35pm EDT

12:40pm EDT

Panel: Trends in Cell & Gene Therapy and Why Pharma Must Tune In
Moderators
avatar for Kristie Kuhl

Kristie Kuhl

Managing Partner, FINN Partners

Speakers
avatar for Kerry Beth Daly

Kerry Beth Daly

Head, Corporate Communications, Atara Biotherapeutics
avatar for Carrie  Fernandez

Carrie Fernandez

Vice President and Head of Communications, Global Oncology, Takeda


Wednesday April 21, 2021 12:40pm - 1:25pm EDT

1:30pm EDT

Executive Interview: Working with Your Legal Team
Hear from your legal teams on was to make your relationship more collaborative allowing for better campaign management.  

Speakers
avatar for Moyra Knight

Moyra Knight

Vice President Communications, President Astellas Global Health Foundation, Astellas
avatar for Catherine Levitt

Catherine Levitt

Executive Vice President and General Counsel, Astellas
Catherine Levitt is Executive Vice President and General Counsel, and a standing member of the Astellas Pharma Inc. Executive Committee.  In 2004, Ms. Levitt joined Fujisawa - merged with Yamanouchi in 2005 to create Astellas - as Assistant General Counsel, specializing in... Read More →


Wednesday April 21, 2021 1:30pm - 1:45pm EDT

1:45pm EDT

Interactive Networking with FINN Partners
Engage with your peers in a networking session where we will take a break and have a little fun. We hope you can join us!  


Wednesday April 21, 2021 1:45pm - 2:15pm EDT

2:15pm EDT

Say it with Video - Amplify your Consumer Communications and Employee Engagement
Video is second to none in driving deeper connections, higher reach, engagement, email open rates, and overall understanding and information retention.
  • The proliferation of Video -- how we got here
  • Putting the power of scalable, timely, cost-effective Video creation in brands’ hands -- where we are all headed
  • How MilliporeSigma empowers teams to make their own brand-compliant videos for better communications that cut through the noise and move the needle

Speakers
avatar for Max Paluszynski

Max Paluszynski

Cell and Gene Therapy, Segment Marketing Manager, MilliporeSigma, A business of Merck KGaA
Max Paluszynski is an experienced portfolio marker who leads the marketing efforts for Merck’s Cell and Gene Therapy segment. Driven by creativity and data analytics, Max is obsessed with using customer insights to build portfolio and brand awareness, drive revenue and deliver a... Read More →
avatar for Garrett Goodman

Garrett Goodman

SVP of Global Partnerships, Wochit
Garrett Goodman looks after the global partnerships team at Wochit, where he has worked for the past 6 years to help companies modernize their video operations to drive business results. Garrett started his career at the New York Times in Paris and has since continued his work at the intersection of communication and technology. When he’s not... Read More →


Wednesday April 21, 2021 2:15pm - 2:45pm EDT

2:50pm EDT

Career Development: Build your Network in a Virtual World
Here tips for how to break into the life science communications industry, hone your skills, and advance your career when everything is virtual


Moderators
avatar for Wendy Lund

Wendy Lund

Chief Communications Officer, Organon
Wendy is the chief communications officer of Organon, which will be spun out from Merck & Co., Inc. in the first half of 2021, as a leading women’s health company. She is responsible for establishing and overseeing all aspects of global communications and related advocacy to achieve... Read More →
avatar for Tierney Saccavino

Tierney Saccavino

Executive Vice President, Corporate Communications, Acorda

Speakers
avatar for Jeffrey C. Richardson

Jeffrey C. Richardson

Vice President – Communications & Strategic Relations, Inovio Pharmaceuticals
Mr. Richardson leads communications including investor, media and employee relations for Inovio, a biotechnology company developing a COVID vaccine and other DNA therapies for infectious diseases and cancer.  He previously held global communications roles at Amgen and GSK.  He began... Read More →


Wednesday April 21, 2021 2:50pm - 3:20pm EDT

3:25pm EDT

Career Development: Zoom Networking for Young Professionals
For Young Professionals Only, this Zoom networking session will give you exclusive access to a senior leader who will answer your questions and share practical insights on how to advance your career in the life science communications industry.

Wednesday April 21, 2021 3:25pm - 4:00pm EDT

4:00pm EDT

Panel: Employee Engagement for the New Way of Working
  • Analyze what the new way of engaging with your employees ensuring that you are addressing their needs in a thoughtful way.  
  • Discuss how we find the balance on employee activities in a hybrid model work environment. 
  • Understand how onboarding may be affected in a virtual work environment and how to combat those challenges. 

Speakers
avatar for Brian Crawford

Brian Crawford

Senior Director, Global Product Development Communications, Roche/Genentech
Brian leads a global team of communicators across product development regulatory, policy, clinical operations, data science, and informatics. With over 20 years of diverse experience in the biopharmaceutical industry—including large pharma, biotech startup, contract research organization... Read More →
avatar for Hester De Voogd

Hester De Voogd

Global Employee Engagement & Communications Lead, Merck
With her position as Global Lead Employee Engagement & Communication at Merck, Hester took on a newly created role building and leading the employee engagement and communications team focused on developing and executing the employee communications strategy for the 70,000+ employees... Read More →
avatar for Kristin Gustafson

Kristin Gustafson

Chief Human Resources Officer, Mirati Therapeutics
Kristin Gustafson is Chief Human Resources Officer at Mirati Therapeutics. She brings more than 20 years of human resources leadership experience in the biotech and pharmaceutical sectors. In this role, Kristin oversees all aspects of human resources management, leads workforce planning... Read More →
avatar for Lolita Verny-Acosta

Lolita Verny-Acosta

Head of Internal and Digital Communications, Sanofi
Lolita Verny-Acosta is the Head of Internal & Digital Communication at Sanofi US.  She is responsible for employee engagement, corporate brand and culture, social media and other internal and external digital content and channels. Her previous experience spans across industries with... Read More →


Wednesday April 21, 2021 4:00pm - 4:45pm EDT

4:50pm EDT

Panel: Building a Communications Team from the Ground Up
  • Discuss best practices and key considerations for building out your communications teams. 
  • Analyze your hiring process for building your new and discuss what types of candidates might be best suited for newly built roles.  

Moderators
avatar for Karla MacDonald

Karla MacDonald

Vice President, Communications and Patient Advocacy, Ipsen
Karla MacDonald is a global life sciences leader who brings more than 20 years’ experience guiding business strategy, leading communications and building talent for companies ranging from small biotechs to large pharma. Karla is currently Vice President, Communications and Patient... Read More →

Speakers
avatar for Priyanka Shah

Priyanka Shah

Head of Communications, Mirati Therapeutics
Priyanka is an influential leader with expertise across corporate, product and reputation-building communications that create high impact value. With experience forging meaningful alliances externally and in matrix environments internally, she is adept at building consensus surrounding... Read More →
avatar for Eric Endicott

Eric Endicott

Vice President , Corporate Communications, Acadia Pharmaceuticals
avatar for Christine Lindenboom

Christine Lindenboom

VP, Investor Relations and Corporate Communications, Alnylam


Wednesday April 21, 2021 4:50pm - 5:35pm EDT

5:35pm EDT

Co-Chair Closing Remarks
Speakers
avatar for Wendy Lund

Wendy Lund

Chief Communications Officer, Organon
Wendy is the chief communications officer of Organon, which will be spun out from Merck & Co., Inc. in the first half of 2021, as a leading women’s health company. She is responsible for establishing and overseeing all aspects of global communications and related advocacy to achieve... Read More →
avatar for Tierney Saccavino

Tierney Saccavino

Executive Vice President, Corporate Communications, Acorda


Wednesday April 21, 2021 5:35pm - 5:45pm EDT
 
Thursday, April 22
 

12:00pm EDT

Co-Chair Opening Remarks
Speakers
avatar for Wendy Lund

Wendy Lund

Chief Communications Officer, Organon
Wendy is the chief communications officer of Organon, which will be spun out from Merck & Co., Inc. in the first half of 2021, as a leading women’s health company. She is responsible for establishing and overseeing all aspects of global communications and related advocacy to achieve... Read More →
avatar for Michele Baer

Michele Baer

Executive Director, Human Pharma Communications, Boehringer Ingelheim


Thursday April 22, 2021 12:00pm - 12:05pm EDT

12:05pm EDT

Panel: Sustaining the Moment: How Companies Stay Relevant
  • With the unprecedented levels of industry reputation, discuss how to capture attention on key initiatives, that might not be related to 2020 hot topics. 
  • Evaluate the new mix of social and digital communications, and how these avenues might be elevated.  
  • Leveraging your best asset – your employees – as company ambassadors 

Speakers
avatar for Diana Moore

Diana Moore

Head of Global Corporate Communications, Amicus Therapeutics
avatar for Emily Browder

Emily Browder

Head of Global Communications, Merz Aesthetics
avatar for Ken Dominski

Ken Dominski

Executive Director, Lead, Worldwide Oncology Communications, Bristol Myers Squibb
Ken Dominski is Executive Director, Worldwide Oncology Communications at Bristol Myers Squibb where he leads integrated communications and stakeholder engagement for the company’s Oncology portfolio. He began his career at Bristol Myers Squibb in 2006 with responsibility for global... Read More →
avatar for Sebastien Desprez

Sebastien Desprez

Vice President, Communications and Investor Relations, Adaptimmune


Thursday April 22, 2021 12:05pm - 12:50pm EDT

12:55pm EDT

Case Study: Public-Private Partnerships: Addressing the Zika Virus and Heart Conditions with the CDC Foundation
Speakers
avatar for Raymond F. Kerins Jr.

Raymond F. Kerins Jr.

Senior Vice President, Head of Corporate Affairs, Bayer
Ray Kerins is Senior Vice President and Head of Communications, Government Relations & Policy for Bayer Corporation.He manages all communications, government relations and policy for Bayer and the company's main businesses – Agricultural, Consumer Health and Pharmaceuticals. He... Read More →
avatar for Dr. Judy Monroe

Dr. Judy Monroe

CEO and President, The CDC Foundation


Thursday April 22, 2021 12:55pm - 1:45pm EDT

1:45pm EDT

Managing Expectations: Zoom Networking
How do you help new communicators set the right expectations and prepare for when you get push back from the investment community? In this Zoom networking session discuss with your peers on the balance of being seen as a player in the industry but preparing for when things go wrong. 

Thursday April 22, 2021 1:45pm - 2:15pm EDT

2:15pm EDT

The Pharma 'Brandemic': How COVID-19 Vaccines Have Changed Healthcare Marketing Forever
An April survey of Americans reveals a brewing “Brandemic”—an epidemic of heightened awareness, interest, and engagement with Pharma company brands— as a result of COVID-19 vaccine news and conversation.
  • Hear how consumer expectations of Pharma brands have recently changed, and what that means for you.
  • Learn what Gen Z really thinks about Pharma brands, and why this engaged, science-minded next-Gen patient population may forever alter the future of pharma communications & marketing.



Speakers
avatar for Julia Jackson

Julia Jackson

Managing Director and Marketing Communications Practice Lead, M Booth Health
Julia believes that the COVID-19 media frenzy and race to safe and effective vaccines have forever changed the way consumers perceive pharmaceutical brands – and believes that’s good news for her clients. She’s a creative powerhouse whose communications campaigns have helped... Read More →
avatar for Mark Westall

Mark Westall

VP, Research and Planning, M Booth Health
Mark has studied the reputational gains enjoyed by virtually every pharmaceutical company brand following the COVID-19 vaccine rollout. He predicts a positive halo effect for every pharmaceutical brand that embraces emerging technology and engages a new class of healthcare influencers... Read More →


Thursday April 22, 2021 2:15pm - 2:45pm EDT

2:50pm EDT

Panel:  Internet “MDs”: Communication Strategies in the Age of a Sophisticated Consumer
  • Understand how the consumer mindset has shifted over the past year and how that changes the way we address them.  
  • Address the drivers of the consumer and their evolving needs. 
  • Discuss how influencers and providers help to shape the way our consumers think about their health needs.  

Moderators
avatar for Madeline Malia

Madeline Malia

Practice Leader, Real Chemistry
Madeline Malia is a communications strategist with more than 15 years of experience including in-house and agency leadership positions, with expertise in effective and efficient healthcare communications on behalf of industry, advocacy groups, and professional organizations. Madeline’s... Read More →

Speakers
avatar for Claire Mulhearn

Claire Mulhearn

Associate Vice President, Corporate Communications and Head of Health Communications, Merck
Claire E. Mulhearn is a senior communications and advocacy leader at Merck.  Recently, Claire was appointed to lead a new communications function responsible for driving forward the company’s corporate insights, communication and engagement strategy focused on the health of Merck’s patients... Read More →
avatar for Bill  Durling

Bill Durling

Vice President, Communications, CVS Health
Bill leads internal and external communications for CVS Pharmacy, a $91 billion division of CVS Health. He’s responsible for external and internal communications, including the company’s strategic HealthHUB initiative and has led all communications for COVID-19 testing and vaccinations... Read More →


Thursday April 22, 2021 2:50pm - 3:35pm EDT

3:35pm EDT

Reaching the New Consumer: Zoom Networking
In this age the consumer has an overwhelming access to information at the touch of a screen, how do we combat the clutter and ensure we are reaching our consumers effectively. During this Zoom session you and your peers will be able to brainstorm the best methods for getting your message across.  

Thursday April 22, 2021 3:35pm - 4:05pm EDT

4:05pm EDT

Panel: The Power of the Patient Voice
  • Learn from patient advocacy and advocacy teams on how to best integrate the patient voice into your campaigns.   
  • Address the unmet need: discuss what patients are really looking for from the industry and how to best serve them  
  • Discuss how the patient can be part of your organization's culture 

Moderators
avatar for Carolyn Weems

Carolyn Weems

Senior Vice President, The Herald Group
Carolyn Weems is a Senior Vice President with The Herald Group where she has worked for over a decade in health care policy communications. She has extensive experience counseling clients on strategic communications and advocacy campaigns to help shape policies at both the state and... Read More →

Speakers
avatar for Marissa Watkins

Marissa Watkins

Deputy Vice President Advocacy and Strategic Alliances, PhRMA
Ms. Watkins is Deputy Vice President of Advocacy and Strategic Alliances for the Pharmaceutical Research and Manufacturers of America (PhRMA), a trade association in Washington, DC, representing the nation’s pharmaceutical research and biotechnology companies. At PhRMA, she works... Read More →
avatar for Tyler Marciniak

Tyler Marciniak

Senior Director of Global Strategy and Integration for Patient Centricity, Astellas
Tyler Marciniak is senior director of global strategy and integration for patient centricity at Astellas, contributing to the creation and delivery of better healthcare through a deep understanding of patient and physician needs and behaviors. From the company’s worldwide headquarters... Read More →
avatar for Marcie Klein

Marcie Klein

Vice President, Prevention, Colorectal Cancer Alliance
As VP, Prevention for the Colorectal Cancer Alliance, the world’s leading organization dedicated to fighting this preventable cancer, Marcie Klein works to develop programs to increase screening rates, including among underserved communities and people of color and to increase access... Read More →
avatar for Keri Yale

Keri Yale

Head, Patient Affairs and Engagement, Boehringer Ingelheim
Keri Yale, MBA- Head, Patient Affairs & Engagement, Boehringer Ingelheim Pharmaceuticals, Inc.As the Head of PA&E at BI, Keri leads a team focused on supporting BI’s patient centric culture, advancing the science of patient input and developing best practices, tools, resources and... Read More →


Thursday April 22, 2021 4:05pm - 4:50pm EDT

4:55pm EDT

Case Study: The New Emphasis on Corporate Responsibility
  • Discuss how companies operate as a “responsible citizen” and common learnings from the past year.  
  • Analyze how COVID has changed the expectations of consumers on how companies address ESG.  
  • Understand the additional responsibilities that will come as a result of this changing mindset. 

Speakers
avatar for Patrick Malloy

Patrick Malloy

Vice President, Investor Relations and Corporate Communications, Arena Pharmaceuticals


Thursday April 22, 2021 4:55pm - 5:20pm EDT

5:20pm EDT

Co-Chair Closing Remarks
Speakers
avatar for Wendy Lund

Wendy Lund

Chief Communications Officer, Organon
Wendy is the chief communications officer of Organon, which will be spun out from Merck & Co., Inc. in the first half of 2021, as a leading women’s health company. She is responsible for establishing and overseeing all aspects of global communications and related advocacy to achieve... Read More →
avatar for Michele Baer

Michele Baer

Executive Director, Human Pharma Communications, Boehringer Ingelheim


Thursday April 22, 2021 5:20pm - 5:30pm EDT