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The New Consumer [clear filter]
Thursday, April 22
 

2:15pm EDT

The Pharma 'Brandemic': How COVID-19 Vaccines Have Changed Healthcare Marketing Forever
An April survey of Americans reveals a brewing “Brandemic”—an epidemic of heightened awareness, interest, and engagement with Pharma company brands— as a result of COVID-19 vaccine news and conversation.
  • Hear how consumer expectations of Pharma brands have recently changed, and what that means for you.
  • Learn what Gen Z really thinks about Pharma brands, and why this engaged, science-minded next-Gen patient population may forever alter the future of pharma communications & marketing.



Speakers
avatar for Julia Jackson

Julia Jackson

Managing Director and Marketing Communications Practice Lead, M Booth Health
Julia believes that the COVID-19 media frenzy and race to safe and effective vaccines have forever changed the way consumers perceive pharmaceutical brands – and believes that’s good news for her clients. She’s a creative powerhouse whose communications campaigns have helped... Read More →
avatar for Mark Westall

Mark Westall

VP, Research and Planning, M Booth Health
Mark has studied the reputational gains enjoyed by virtually every pharmaceutical company brand following the COVID-19 vaccine rollout. He predicts a positive halo effect for every pharmaceutical brand that embraces emerging technology and engages a new class of healthcare influencers... Read More →


Thursday April 22, 2021 2:15pm - 2:45pm EDT

2:50pm EDT

Panel:  Internet “MDs”: Communication Strategies in the Age of a Sophisticated Consumer
  • Understand how the consumer mindset has shifted over the past year and how that changes the way we address them.  
  • Address the drivers of the consumer and their evolving needs. 
  • Discuss how influencers and providers help to shape the way our consumers think about their health needs.  

Moderators
avatar for Madeline Malia

Madeline Malia

Practice Leader, Real Chemistry
Madeline Malia is a communications strategist with more than 15 years of experience including in-house and agency leadership positions, with expertise in effective and efficient healthcare communications on behalf of industry, advocacy groups, and professional organizations. Madeline’s... Read More →

Speakers
avatar for Claire Mulhearn

Claire Mulhearn

Associate Vice President, Corporate Communications and Head of Health Communications, Merck
Claire E. Mulhearn is a senior communications and advocacy leader at Merck.  Recently, Claire was appointed to lead a new communications function responsible for driving forward the company’s corporate insights, communication and engagement strategy focused on the health of Merck’s patients... Read More →
avatar for Bill  Durling

Bill Durling

Vice President, Communications, CVS Health
Bill leads internal and external communications for CVS Pharmacy, a $91 billion division of CVS Health. He’s responsible for external and internal communications, including the company’s strategic HealthHUB initiative and has led all communications for COVID-19 testing and vaccinations... Read More →


Thursday April 22, 2021 2:50pm - 3:35pm EDT

4:05pm EDT

Panel: The Power of the Patient Voice
  • Learn from patient advocacy and advocacy teams on how to best integrate the patient voice into your campaigns.   
  • Address the unmet need: discuss what patients are really looking for from the industry and how to best serve them  
  • Discuss how the patient can be part of your organization's culture 

Moderators
avatar for Carolyn Weems

Carolyn Weems

Senior Vice President, The Herald Group
Carolyn Weems is a Senior Vice President with The Herald Group where she has worked for over a decade in health care policy communications. She has extensive experience counseling clients on strategic communications and advocacy campaigns to help shape policies at both the state and... Read More →

Speakers
avatar for Marissa Watkins

Marissa Watkins

Deputy Vice President Advocacy and Strategic Alliances, PhRMA
Ms. Watkins is Deputy Vice President of Advocacy and Strategic Alliances for the Pharmaceutical Research and Manufacturers of America (PhRMA), a trade association in Washington, DC, representing the nation’s pharmaceutical research and biotechnology companies. At PhRMA, she works... Read More →
avatar for Tyler Marciniak

Tyler Marciniak

Senior Director of Global Strategy and Integration for Patient Centricity, Astellas
Tyler Marciniak is senior director of global strategy and integration for patient centricity at Astellas, contributing to the creation and delivery of better healthcare through a deep understanding of patient and physician needs and behaviors. From the company’s worldwide headquarters... Read More →
avatar for Marcie Klein

Marcie Klein

Vice President, Prevention, Colorectal Cancer Alliance
As VP, Prevention for the Colorectal Cancer Alliance, the world’s leading organization dedicated to fighting this preventable cancer, Marcie Klein works to develop programs to increase screening rates, including among underserved communities and people of color and to increase access... Read More →
avatar for Keri Yale

Keri Yale

Head, Patient Affairs and Engagement, Boehringer Ingelheim
Keri Yale, MBA- Head, Patient Affairs & Engagement, Boehringer Ingelheim Pharmaceuticals, Inc.As the Head of PA&E at BI, Keri leads a team focused on supporting BI’s patient centric culture, advancing the science of patient input and developing best practices, tools, resources and... Read More →


Thursday April 22, 2021 4:05pm - 4:50pm EDT

4:55pm EDT

Case Study: The New Emphasis on Corporate Responsibility
  • Discuss how companies operate as a “responsible citizen” and common learnings from the past year.  
  • Analyze how COVID has changed the expectations of consumers on how companies address ESG.  
  • Understand the additional responsibilities that will come as a result of this changing mindset. 

Speakers
avatar for Patrick Malloy

Patrick Malloy

Vice President, Investor Relations and Corporate Communications, Arena Pharmaceuticals


Thursday April 22, 2021 4:55pm - 5:20pm EDT

5:20pm EDT

Co-Chair Closing Remarks
Speakers
avatar for Wendy Lund

Wendy Lund

Chief Communications Officer, Organon
Wendy is the chief communications officer of Organon, which will be spun out from Merck & Co., Inc. in the first half of 2021, as a leading women’s health company. She is responsible for establishing and overseeing all aspects of global communications and related advocacy to achieve... Read More →
avatar for Michele Baer

Michele Baer

Executive Director, Human Pharma Communications, Boehringer Ingelheim


Thursday April 22, 2021 5:20pm - 5:30pm EDT